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Older people are increasingly living in cities, however, urban aging poses a number of challenges: cities are generally not been designed with older people’s needs in mind, people are increasingly disconnected, healthcare systems are failing and baby boomers have very different expectations than previous generations.

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Every industry disruption needs a buzz word. Health care was in need of one too, and it’s Digital Health. But this article is not to argue the name, definition or what it means to various people, though my personal definition is: Digital Health is the human recognition of awareness that technology can actually prolong their valuable lives with their families and loved ones while moving from healthcare to just health [in a digital world].

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Within the European digital health scene, there is an increasing interest by Pharma, insurers and other corporates to interact with startups. This is something that starts gaining momentum, exemplified by the launch of initiatives like Bayer´s Dealmaker, Imagine Express with Otsuka  or the Innovation Factory launched by MSD - this one supported by TICBioMed.